AZ Tech brandmark, amber charge animation

Brand Guidelines · v4 — 2026-07

AZ Technology Solutions

“Our Business Powers Your AI.”

Deep blue-and-steel structure with an orange charge for energy and highlights — a nod to the original AZ Tech orange.

The mark

Logo

The power button — a flat blue ring on a near-black face with the amber charge glyph — plus the AZTECHSOL wordmark: AZ/SOL set in Oxanium Regular 400 (Primary Blue), TECH in Rajdhani Bold 700 (logo amber) — a deliberate two-family mix, caps-normalized. The wordmark mirrors the name as spoken — az-TECH-sol. The mark never changes — amber glyph, always. Only the letters adapt: on dark (the website, the primary), blue AZ/SOL + amber TECH; on light (invoices, documents, print), ink AZ/SOL + amber TECH. One mark at every size — no small-size variant needed.

Lockup
On dark — Ink #0E121A

On light — invoices & documents (ink AZ/SOL, amber TECH)

Brandmark
On dark

On light

  • Locked geometry (nonnegotiable): mark height = 1.62× wordmark cap height (the golden section) · gap = 0.14× cap from ring edge to the A · clear space ≥ 0.5× cap on all sides · tracking 0.030× cap.
  • Don’t re-space, stretch, rotate, re-glow, or recolor. Use the lockup file as-is.
  • Source of truth: signature-aztechsol-LOCKED.svg (lockup) + angelorangevariant2.svg (mark) + wordmark-aztechsol-FINAL.svg in AZ Tech Rebrand Assets/Orange Interior (blue ring)/; superseded files in Archive/.
  • Animated versions (amber charge · blue halo · power-on · ring orbit) for both the brandmark and the full lockup live in Animated/ as self-animating SVG + looping webp.
Animated

Badges & partner embeds

Partners and friends: embedding one of these badges with its link is a small thing that genuinely helps AZ Tech — and it’s never required. The files are hosted here, so your badge stays current automatically when the brand evolves.

Plain link — for anywhere a badge won’t fit

Just the URL, tracking included.

Text mention — for publications & posts

A ready-made credit line with the link built in.

Brandmark · animated — amber charge

Brandmark · animated

Brandmark · static — PNG

Brandmark · static

Lockup · animated — amber charge

Lockup · animated

Lockup · static — PNG

Lockup · static

Looping webp with transparency · works in all modern browsers · click a code box to select it.

Palette

Colors

Deep blue-and-steel structure, with the orange charge as the single energy accent.

The charge — the energy accent, used sparingly
The Charge
#FFA414
UI glow, key highlights, focus, the “spark.” A nod to the original AZ Tech orange.
Logo Amber
#FE9901
The charge, printed: TECH in the wordmark + the power glyph. Logo use only.
Core brand blues
Primary Blue
#009EFF
Main brand color. Links, buttons, the ring, AZ + SOL in the wordmark.
Deep Royal Blue
#0039B8
Depth + strength. Gradient base, pressed / active.
Brand Navy
#012446
Deepest brand blue. Dark blue panels, gradient anchor.
Neutrals — the metallic family
Ink
#0E121A
Primary dark bg, the badge.
Carbon
#182735
Dark sections + cards.
Slate
#303643
Dark UI, borders on dark.
Steel
#4D5864
Muted dark UI.
Light Steel
#829DAE
Muted text on dark.
Fog
#EEF3F7
Light-mode bg / cards.
Type

Typography

Wordmark: Oxanium 400 (AZ/SOL) + Rajdhani 700 (TECH), a caps-normalized two-family mix — logo outlines only, never UI faces. Headings: Exo 2 (700–800), geometric techy sans. Body: Inter / system sans. Mono: system mono for code & specs.

Voice

Brand voice

  • Enterprise-grade but approachable — a partner, not a vendor.
  • Technical depth without jargon in client-facing materials.
  • Energy / “power” motif — you’re the current behind their AI and automation.
  • Bilingual capability is a differentiator, not a footnote.
Applying it

Web & document tokens

Primary button / link #009EFF (Primary Blue)
The charge — glow / highlight / focus #FFA414  ·  logo amber #FE9901
Dark hero / footer / nav #0E121A (Ink); cards #182735 (Carbon)
Body text #0E121A on white  ·  #829DAE on dark
Light section bg #EEF3F7 (Fog) or white